I design B2B and B2C products people stick with.
Senior Product Designer with 10+ years in product design across SaaS, marketplaces and green tech, from discovery to measurable results.
Worked with
Selected work
All 8 projects
An EV charging dashboard property managers can run on their own · EVPassport
Sole product designer
Charging an EV without downloading an app · EVPassport
Sole product designer
Hi, I’m Aïda.
I spent ten years in Barcelona designing B2B and B2C products for Spanish startups and for US, German and UK companies with teams there. Now I’m in the Netherlands. I like the messy part: aligning product, engineering and sales on what to build, then proving it with research and numbers.
- 10+years in product design
- 15+years in design
- 4languages, Dutch at A2
- BCN → NLfrom Barcelona to the Netherlands
More about me“It’s hard to find people as proactive and decisive as Aïda. She’s been a key member of the UX/UI team ever since her arrival. She’s a natural leader and a team player.”
Beyond the day job
What I design when nobody asks me to.
- Illustration
European-inspired illustrations and watercolour prints that I design and sell on Etsy.
Visit the Etsy shop - ämespun studio
Branding and fast no-code websites for small businesses, in four languages.
See studio work - Mentoring
Mentor on ADPList for designers at every stage.
Book a session - Writing
Case studies and process notes on Medium and Prototypr.
Read on Medium