I'm a +8y Staff Product Designer Barcelona based.

🚀 Passionate about B2B2C, Green Tech, UX Growth strategy and Scalable Designs, Cross-Collaboration, user-centric & business.

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"badi" logo on a dark blue square background
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"EV Passport" logo on a yellow background with black text.
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Featured Work.

B2B2C · SAAS

EV Charging Management

2024 - 2025

EVPassport provides a seamless, accessible, and scalable dashboard experience that allows business owners to manage their EV stations effortlessly, without complex processes or technical hurdles.

UX Strategy, Growth Metrics Analysis, Cross Collaboration, Prioritization, Privacy Roles, Research, Scalable Design System, Interviews.

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B2B2C · IAAS

2024 - 2025

EVPassport provides a seamless charging experience for electric vehicles without a need of an app. Through App Clip or Web app, an intuitive flow seamless and frictionless.

UX Strategy, Growth Metrics Analysis, Cross Collaboration, Prioritization, Privacy, Research, Scalable Design System.

EV Charging App

Person holding smartphone with electric vehicle charging app, showing charger status, next to a white car being charged.

About.

A woman hiking on a mountain trail, wearing a backpack and pink shoes, with a view of misty mountains and green landscape.

Crafting Digital Experiences That Matter

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I’m a 8+ year Staff Product Designer with a passion for B2B2C Saas products, crafting meaningful, user-centered experiences.

I blend business strategic thinking with creative problem-solving to design impactful digital solutions, collaborating closely with stakeholders and cross-functional teams to drive product vision and deliver exceptional user experiences and impactful growth.

“It’s hard to find people as proactive and decisive as Aïda. She’s been a key member of the UX/UI team ever since her arrival. She’s a natural leader and a team player”

Mercè Delgado
CEO Fluendo

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Let’s get in touch!

Feel free to contact me if having any questions.