Barcelona based Sr Product Designer, focusing on UX Strategy and Art Direction.
Aïda Martínez Espún, Sr Product Designer with +8 years of experience in startups and technology and +13 years in the design field, passionate about creating seamless, user-centric experiences and shaping impactful B2B SaaS strategies.
Proactive and problem-solving, I excel in balancing business goals with user needs, leveraging a diverse design background to collaborate effectively with stakeholders. Mentoring aspiring designers at ADPList, fostering growth in the design community.
Specializing in strategy, problem definition, design systems, and delivery, I prioritize teamwork and quality to drive meaningful outcomes.
Work Experience
EVPassport ( B2B2C SaaS)
Sr Product Designer
2024 - Present
Haufe Group (B2B SaaS)
Sr Product Designer
2021 - 2024
2020 - 2021
Badi (B2C Marketplace)
Product Designer Growth & DS
2019 - 2020
Airflye (B2C Travel)
Product Designer
2019 - 2019
Fluendo (B2C Gaming Social Network)
Product Designer
2015 - 2018
Tekman Education (B2B2C Education)
Product Designer
Areas of Expertise
UX/UI Design
Research
Product & UX Strategy
SAAS Conceptualization
Design Systems
End-to-End Process
Art Direction
Branding
Illustration
Publications
Wallapop, new rent feature.
Prototypr 2019
First Coach, an app for recent graduates to learn job market basics.
Prototypr 2019
How I designed an app in 5 days about planning your team’s vacation.
Prototypr 2019
Nice words
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Miguel. Researcher
Having worked alongside Aïda for about three years at the same company, I can wholeheartedly recommend her for her proactive approach in UX & Product Design. Aïda has an exceptional ability to foresee project needs and tackle them efficiently, showcasing her anticipatory skills and problem-solving acumen. Her designs stand out for their aesthetic appeal and functionality, reflecting her deep understanding of user experience. She's also adept at embracing new technologies, which greatly enhances the impact of her projects. Aïda's forward-thinking, combined with her keen aesthetic sense, makes her an invaluable asset in any design environment.
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Raul. Senior Product Manager
During my time working with Aida, she transmitted a high motivation spirit consistently delivering high-quality work. She is an innovative thinker who can conceptualize and design aesthetically pleasing and functional products. Aida is a highly motivated individual who always goes above and beyond to ensure that her work is of the highest quality. She is always willing to take on feedback, which she incorporates into her work to ensure that the final product meets or exceeds expectations. She is an excellent collaborator who values input from her team members and always ensures that everyone is on the same page. Her positive attitude and willingness to help are highly valued, and her approach to work makes her a pleasure to work with.
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Mercè. CEO
Aïda It’s hard to find people as proactive and decisive as Aïda. She’s been a key member of the UI/UX team ever since her arrival. She’s a natural leader and a team player, always ready to proposing solutions rather than explaining problems.