Staff Product Designer, specialized in Business UX Strategy, B2B2C SaaS
8+ years of experience in startups and scaleups, and 13+ years in the design field. I specialize in UX strategy, design systems, and aligning user experience with business impact, particularly in B2B2C SaaS.
I thrive on solving complex problems, strategic thinking, scaling design processes, and collaborating across product, engineering, and leadership teams. I’ve been also mentor on ADPList, supporting the next generation of designers.
As a side project, I also create no-code websites, scaling small Businesses and branding, blending tech and creativity in hands-on projects.
Design Journey
🇺🇸 EVPassport ( B2B2C SaaS · EV Green Tech)
Staff Product Designer
2024 - Present
🇩🇪 Haufe Group (B2B SaaS · IT Services)
Senior Product Designer
2021 - 2024
2020 - 2021
🇪🇸 Badi (B2C Marketplace)
Product Designer Growth & DS
2019 - 2020
🇺🇸 Airflye (B2C Travel)
Product Designer
2019 - 2019
🇪🇸 Fluendo (B2C Gaming Social Network)
Product Designer
2015 - 2018
🇪🇸 Tekman Education (B2B2C Education)
Product Designer
Languages Skills
🇪🇸 Spanish · Native
🇪🇸 Catalan · Native
🇬🇧 English · Fully Professional Proficiency
🇫🇷 French · B2
Areas of Expertise
Product Vision & Roadmapping
Design Systems & Style Guides
End-to-End Product Design Process
Leadership & Cross-Functional Collaboration
Stakeholder Alignment & Management
Design Operations & Team Management
Driving UX Maturity in Organizations
Growth Metric Analysis
UX Strategy
SAAS Conceptualization
Innovation & Problem-Solving
Art Direction
Branding & Visual Identity
Mentoring & Coaching
Research & User-Centered Design
Publications
Wallapop, new rent feature.
Prototypr 2019
First Coach, an app for recent graduates to learn job market basics.
Prototypr 2019
How I designed an app in 5 days about planning your team’s vacation.
Prototypr 2019
Recommendations
Miguel
Team Lead & Senior Researcher
Having worked alongside Aïda for about three years at the same company, I can wholeheartedly recommend her for her proactive approach in UX & Product Design.
Aïda has an exceptional ability to foresee project needs and tackle them efficiently, showcasing her anticipatory skills and problem-solving acumen. Her designs stand out for their aesthetic appeal and functionality, reflecting her deep understanding of user experience.
She's also adept at embracing new technologies, which greatly enhances the impact of her projects. Aïda's forward-thinking, combined with her keen aesthetic sense, makes her an invaluable asset in any design environment.
Raul
Senior Product Manager
During my time working with Aida, she transmitted a high motivation spirit consistently delivering high-quality work. She is an innovative thinker who can conceptualize and design aesthetically pleasing and functional products.
Aida is a highly motivated individual who always goes above and beyond to ensure that her work is of the highest quality. She is always willing to take on feedback, which she incorporates into her work to ensure that the final product meets or exceeds expectations.
She is an excellent collaborator who values input from her team members and always ensures that everyone is on the same page. Her positive attitude and willingness to help are highly valued, and her approach to work makes her a pleasure to work with.
Margarida
Product Manager
I had the pleasure of working with Aïda during my time at EvPassport, where she made an incredible impact as the company’s first Product Designer. Aïda took on the challenge of redesigning the app, transforming it into a much more intuitive and user-friendly experience.
Her collaborative approach and openness to iteration fostered a strong dynamic between product and design. Beyond her great skills, Aïda was a fantastic colleague who contributed to creating a positive and motivating environment for the entire team.
Hope that our paths cross again because she’s not only a great colleague but has also become a great friend.
Let’s be in touch!
Feel free to contact me if having any questions.