This branding project was created for an independent hair salon looking to elevate its image and attract a more design-conscious clientele and quality. The challenge was to create a look that felt modern, minimal, and effortlessly stylish, mirroring the salon’s approach to beauty.

I developed a brand identity that blends softness with structure, using refined typography, a muted color palette, and custom graphics. The visual system extended to print materials like appointment cards and signage, creating a cohesive and memorable brand experience from first glance to in-salon visit.