SAAS Team Development
Teampact is a team development app created by a company that specializes in SaaS and digital services, and that builds agile and sustainable organizations.
Year
2021 - 2024
Company
Haufe Group
Services
Product Design
Strategy
Design System
Style Guide
Research Interviews
Video editing
Stack
Figma
Storybook
Procreate (Illustration)
After effects
My Role
Initially, I assisted the product designer with smaller UX tasks. Then, I became the Senior Product Designer for the project, responsible for guiding user experience and design based on user needs rather than customer requests.
Later, another Product Designer joined to help with smaller tasks, so I organized weekly check-ins and daily meetings to keep everything on track.
My responsibilities include:
Conducting and preparing user tests
Assisting with interviews
Making decisions about user experience
Contributing to workshops on journey mapping, identifying pain points, brainstorming ideas, and creating storyboards for prototypes
Updating stakeholders on progress and results
Identifying opportunities for new features and workflows
Working on copywriting
Staying aligned with the Development Core Team (Library-DS)
Teampact
Software that boosts business success by empowering high-performing teams and developing teamwork. Through weekly or biweekly surveys based on a scientific model with 12 factors, we evaluate your team's well-being.
This product was Haufe Group's first "new work" offering, shifting from their traditional focus on Management and HR.
Rather than a top-down approach, it encourages teams to choose software that fits their needs, helping them identify and resolve performance issues independently.
Increase business success by empowering teams to perform to the best on their team autonomy, organisation and development.
The Challenge
The Process
We held workshops with all departments on the project to gather insights and data for deciding the next steps in creating potential solutions. Customer success, sales, product, and research teams participated, and after prioritizing and analyzing the information, we knew where to begin. I later used those concepts to create wireframes for user testing, refining them until a solid concept was ready to present to Haufe Group leadership.
Discovery
The Research Team previously studied the "future of working." We found that employees faced challenges with performance assessments. We believe companies focused too much on individual performance, ignoring team dynamics and collaboration. Through workshops, journey maps, interviews, and "how might we" statements, we identified key areas to support users. The main issue users faced became our North Star.
Help users understand how to use the teampact data
Data gathered from various stakeholders showed that users stopped using Teampact after a while. The process of Teampact was based on Assess, Reflect, and Improve. We decided to focus on Reflect, as users need to understand how to use the data.
User Journey map
To create the journey map, we examined the team members' development. We identified different stages to focus on, particularly Stage 4, which centers on Retrospectives. We found that users can utilize data from retrospectives to improve their daily work.
Concept
We began brainstorming ways to solve the problems we found in the chosen stages. We also looked at similar products to get ideas.
We came up with sketch ideas and did some crazy8s. After voting on the best ones, we started the storyboard and I then worked on the prototype.
Concept validation
Before proceeding, we ensure the concept we select is suitable based on our insights by asking:
Does this concept make your current process for running retros and team development easier?
What is the main reason you would use this concept with your team?
Choosen Concept
We began with a focus on individual reflections in stage 4. This topic will shift to a team perspective. After gathering data, we will look at it from an organizational viewpoint, helping managers and HR understand team development. Managers can also suggest actions to enhance their teams.
Iteration & 2nd workshop
We held interviews about the workshop, followed by onsite discussions with the research team and myself. We recognized we were on the right track but needed to do more. After several months of ongoing work and adjustments, we gathered insights and data to explore the topic further.
Since the project was new and in its early stages, we needed to develop more processes to address user needs and identify new opportunities. This led us to conduct another workshop to analyze the new insights gathered from interviews and stakeholders.
User Personas
With Research Team we created user personas to be able to focus more on the interviews, on who to tackle and to verify the storyboard.
Storyboard
We made a simple storyboard sketch for testing and validating the concept. We focused on management's role as the user creating the retrospective.
New Concept Ideation
With our user persona, user flow, user journey, and interview insights, I began prototyping. I worked on grasping the concept and creating low-fidelity prototypes.
Competitive Analysis
Interviews & Testing
We interviewed Scrum Masters, Managers, and Team Members (like developers) to understand their Retrospective process. We focused on three main areas: creating the retrospective and using surveys, gathering data, and running the retrospective.
After several interviews, we identified a market opportunity to use survey data during retrospectives, where there was little competition. This would enhance usage and help teams apply their knowledge effectively.
Final MVP
I was asked to create an MVP for leaders at Haufe Group. Once I had the main flow, I tested it using both moderated and unmoderated sessions. I focused on new users within Haufe Group since they’re already a target audience, making the process quicker.
Video Creation
I made some videos with After Effects for interviews to introduce users who aren't familiar with the project.
Design System creation
Working hand on hand with the Development Team with the Guild and creating a Design System to be used by 4 more designers from other projects.
Final Results
In the final stages, we received great feedback from interviews, helping us identify our target market and attract new clients. We also discovered a quicker way to develop features, allowing us to test and create new ideas more efficiently.
Additionally, exit interviews with some clients led to further improvements. Users spent 5-10 minutes on the software, indicating they engaged with the questionnaire and reflected on the app.
Keep iterating for more!